Alignment of information technology, business and marketing strategies and its effect on export and Trade performance in critical conditions

Document Type : Research Paper

Authors

1 Assistant Professor Accounting, Faculty of Administrative Sciences, Imamreza International University, Mashhad, Iran

2 Master of Business-Strategic Management, Faculty of Administrative Sciences,, Imam Reza International University, Mashhad, Iran

3 Assistant Professor of Management Department, Attar Institute of Higher Education, Mashhad, Iran

Abstract

The alignment of information technology, marketing and business is one of the most basic issues for information technology managers and senior managers of the organization. Therefore, the alignment of macro-level strategies with operational strategies has been considered as one of the basic requirements. The purpose of this study is to investigate the impact of the company's export and Trade performance of organizational strategies in Covid 19 Crisis Conditions. On the other hand, examining the alignment of information technology, business and marketing strategies and its effect on Trade and export performance has been one of the goals of this research. The present study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population of this study, managers working in different units of Razavi Food Industries were studied. The sample was obtained with the standard questionnaire tool and based on Cochran's formula with an error of 0.05 to 100 people. Cronbach's alpha was used to confirm the reliability of the questionnaire and confirmatory factor analysis was used for the validity of the questionnaire. The obtained values indicate the confirmation of the reliability and validity of the questionnaire. Also, data analysis was performed by structural equation modeling method using smart PLS software. The results showed that IT strategies affect Trade performance, marketing strategies affect Trade and export performance, and finally organizational strategies affect overall performance of the Razavi food industries in the Covid 19 crisis. Also, the effect of information technology strategies on export performance and the effect of business strategies on export and Trade performance were not confirmed.

Keywords

Innovation EconomicEcosystem Studies
Volume 2, Issue 3
September 2022
Pages 25-42

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