Examine the Relationship Between Customer Capital and Organizational Innovation

Document Type : Research Paper

Authors

1 Iranian Research Institute for Information Science and Technology(IranDoc)

2 Associate Professor, Department of Knowledge and Information Science, Shahid Bahonar University of Kerman, Kerman, Iran

3 M.A. in Executive Management, Islamic Azad University, Kerman Branch. Kerman; Iran.

10.22111/innoeco.2025.50201.1129

Abstract

These organizations face new challenges to continue their dynamic activity. Dealing with these challenges requires the use of creativity and innovation based on customer needs. This study aimed to investigate the relationship between customer capital and organizational innovation in copper mines and is Meiduk. The present study in terms of purpose is applied research and descriptive data collection is correlational. The research is applied in terms of purpose and descriptive and correlational in terms of method. The conceptual model of the research was designed using the structural equation model and Pearson correlation coefficient. The population of this present study consists of 1,800 people who are employees at Khatoon Copper Complex Medium, 317 Persons as a research sample, including employees, managers, assistants experts, and technicians of this complex were studied during the investigation. Bontis customer capital questionnaire was used by the researcher to collect data related to intellectual resources and, the scholar questionnaire was used by the researcher to collect data on organizational innovation. Reliability through Cronbach's alpha coefficient was 0.73 and 0.861 respectively. Correlation and AMOS were used to analyze the data. The result of the Pearson correlation study showed there is a positive and significant relationship between customer capital and organizational innovation. The study results also showed that all the components of customer capital have a positive relationship with organizational innovation. Customer capital has the greatest effect on organizational innovation with a coefficient of (0.948) and the least effect on product innovation with a coefficient of (0.85). Based on the findings, it can be stated that if attention is paid to the management of customer capital, and it is used in different ways, the tendency to innovate will develop in the organization. Customer capital causes creativity, ideation and facilitates innovative and risky behavior.

Keywords

Innovation EconomicEcosystem Studies
Volume 4, Issue 4
December 2024
Pages 1-18

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