Developing knowledge-based companies to promote market orientation

Document Type : Research Paper

Authors

1 Department of Public Administration, Faculty of Humanities, Islamic Azad University, Birjand, Branch, Birjand, Iran.

2 Department of Management, Faculty of Humanities, Islamic Azad University, Birjand, Iran

3 Department of Management, University of, Sistan & Blouchestan, Zahedan, Iran

10.22111/innoeco.2025.53370.1211

Abstract

the purpose of this research is to develop knowledge-based companies in the country and identify factors affecting market orientation in these types of companies. In this applied research, the data were collected in a descriptive-survey manner. The approach of this research is mixed, in which in the qualitative part, after initial library research, the factors affecting market orientation in knowledge-based companies were confirmed by experts using the Delphi method and a researcher-made questionnaire. The study population in this part of the research consisted of 15 academic and professional experts familiar with the subject who were selected non-probably and judgmentally. Next, in the quantitative part of the research, confirmatory factor analysis using Smart PLS 3 software was used to assess the validity of the model. The study population in this section was 365 managers and employees of knowledge-based companies active in Greater Khorasan Province and Sistan and Balouchestan Province, who were selected using a two-stage cluster random sampling method. Finally, the results of the study showed that five categories of factors: competitiveness, advantage orientation, customer orientation, innovation orientation, and technology orientation are effective on the market orientation of knowledge-based companies.

Keywords

Innovation EconomicEcosystem Studies
Volume 5, Issue 2
June 2025
Pages 59-82

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