نوع مقاله : پژوهشی
نویسندگان
1 دانشیار گروه مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان، زاهدان، ایران.
2 دانشجوی دکترای مدیریت منابع انسانی، دانشگاه سیستان و بلوچستان، زاهدان، ایران
3 دانشجوی دکترای تصمیمگیری و خطمشی گذاری عمومی، دانشگاه سیستان و بلوچستان، زاهدان، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The present study investigated the effect of knowledge management strategies on product innovation and service quality with the mediating role of organizational innovation. This study was applied in terms of purpose and descriptive-survey in terms of implementation method. The statistical population of the study included 600 employees of companies located in the Science and Technology Park of Sistan and Baluchestan Province, and a sample of 234 people was selected using simple random sampling method and Krejci and Morgan table. To collect data, standard questionnaires of Hansen et al. (1999), Parasuraman et al. (1988), Prajgo and Sohel (2003), Akhtaran (2015) were used, whose Cronbach's alpha coefficients were 0.72, 0.86, 0.75 and 0.81, respectively, and their composite reliability coefficients were 0.75, 0.83, 0.75 and 0.85. Therefore, the reliability of the research was confirmed by Cronbach's alpha and composite reliability, and its validity was confirmed through content and convergent validity. Also, data analysis was performed using structural equation modeling in AMOS software. The results showed that knowledge management strategies have a positive and significant effect on product innovation and service quality. Also, organizational innovation, as a mediating variable, played an effective role in strengthening this relationship. Therefore, the present study, combining three key variables simultaneously in the real environment of a science and technology park and examining their mutual effects, provides a clear picture of how organizations exploit knowledge to promote innovation and quality.
کلیدواژهها [English]
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