نوع مقاله : پژوهشی
نویسندگان
1 گروه مدیریت بازرگانی و مالی،دانشکده اقتصاد ,علوم اداری،دانشگاه سیستان و بلوچستان
2 گروه کارآفرینی،دانشکده اقتصاد و علوم اداری، دانشگاه سیستان و بلوچستان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to investigate the effect of electronic content on customer experience and increase customer loyalty. This study is a survey, and the required data for the analysis was obtained by distributing and collecting 201 questionnaires. Data were analysed using Smart Pls 3.2.9 software. Content marketing focuses on change and innovation in the production of high-quality content. Content marketing is a method of creating the right content to attract, retain, and communicate with the audience for a long time. This type of marketing is defined to attract the interests of the audience and attract profitable customers to bridge the gap between customers and companies. The findings of the research indicated that there is a positive effect of electronic content marketing on customer experience and increase customer purchase frequency and, ultimately customer loyalty. Content marketing is an opportunity for all organizations and companies to be pioneers in customer retention as well as customer loyalty and repeat purchases by using this parameter. Due to its increasing growth, content marketing has become a top strategy in the market as a recipe for all large and small organizations wanting to enter the market. Variables such as user-generated content, conversion rate optimization, content personalization, and remarketing, as well as multichannel sales are the most powerful indicators of content marketing for retention, retention, and repeat purchases, as well as loyalty.Variables such as user-generated content, conversion rate optimization, content personalization, and remarketing, as well as multichannel sales are the most powerful indicators of content marketing for retention, retention, and repeat purchases, as well as loyalty.
کلیدواژهها [English]
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